Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google Display Network.
With $10.86 billion in ad revenue last quarter, we know that Google is making $121 million per day from ads. That’s simple division and similar to Google’s previous two quarters. But WordStream’s focus on the $100 million figure is part of a bundle of statistics trying to break down how that money is earned.
WordStream came to its conclusions after examining 2,600 accounts that ran its AdWords Grader audit tool in Q3, ranging from very small to very large across every industry and country where Google does business.
Average click-through rate (CTR) in Q3 on Google search came in at 3.5 percent, meaning advertisers paid for 192 million clicks daily. On the display network, CTR was only 0.18 percent, resulting in 45.8 million clicks per day. The search figure is 12.4% lower than Q2, and the display number has risen 13.8% in the same period.
WordStream found that the average CPC on Google search was $0.53, and it was $0.35 on the display network. Both networks declined since Q2, with search dropping 16.5% and display going down 18.2%. Those numbers differ from what Google reported with its earnings. The company said aggregate CPC was down 15% year-over-year and down only 3% quarter-over-quarter. In fact, Google said the numbers would have been better but for unfavorable foreign exchange rates.
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| SUNDAR PICHAI -CEO of GOOGLE |
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Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet.
The company's rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail/Inbox), scheduling and time management (Google Calendar), cloud storage (Google Drive), instant messaging and video chat (Google Allo, Duo, Hangouts), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, Street View), video sharing (YouTube), note-taking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and it released multiple hardware products in October 2016, including the Google Pixel smartphone, Google Home smart speaker, Google Wifi mesh wireless router, and Google Daydream virtual reality headset. Google has also experimented with becoming an Internet carrier (Google Fiber, Google Fi, and Google Station).
Google.com is the most visited website in the world.[9] Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google was the most valuable brand in the world as of 2017, but has received significant criticisminvolving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google's mission statement is "to organize the world's information and make it universally accessible and useful". The company's unofficial slogan "Don't be evil" was removed from the company's code of conduct around May 2018, but reinstated by July 31, 2018.[11]For more details.
